Content Marketing is the creation and sharing of material online. The content can be in the form of a blog, videos or social media posting. If you have a company, the most obvious place to share your content is on your website and throughout your social media channels. However, content marketing is not just for companies. Content Marketing will establish an individual as a thought leader. If you are looking to build a personal brand, you need to create and share content.
As an entrepreneur, you have a vision. Often that vision translates to your marketing.
You may have strong feelings about some components, while others, not so much.
Being consistent is essential to building a recognizable brand.
Here is what you need to get started…
Pick a logo color that represents your spirit...
There is a lot written about the psychology of color. If you google it, you can keep yourself busy for hours reading articles on the conscious and unconscious reason behind it, as well as arguments to ignore it. However, if you are just starting out or rebranding yourself, it can’t hurt to understand the psychology of color.
If you take a minute and think about colors - what they mean to you and how they make you feel, you will begin to understand the psychology behind it. Here is a look at the positive side of color…
Maneuvering the Spam Folder when using an Email Marketing Platform
If you are creating and sending emails from an email marketing platform, I’m sure you have heard about testing. Testing is important for different reasons. The obvious is formatting. What you see in the editor, is not always what you see in Webmail or Outlook, not to mention tablets and phones. Testing is your way to view what your recipient is going to see, and fix any issues before you send it to your entire list.
The next reason you should test is for spam...
From friends and family to clients and potential customers, getting someone to open your email is not always easy, or is it? Let’s talk about the subject line. It’s the first thing everyone sees, and in a split second a decision is made - to read or not to read. Now, a great subject line will get your email read immediately, a good subject lines might get your email read within 24 hours, and a bad subject line, even to your friends and family, means your email may never get read.
If you are creating a new brand or updating an existing brand you need to think about your font choices. Fonts are part of your image and they need to be consistent. Not all fonts are web friendly so consider backing into your choices depending on how your customer will access your digital assets. Mobile has the least friendly fonts and it is very device specific. Desktop offers you the most options but if you pick a desktop friendly font that is not available on a mobile device a substitution will be made...
Looking for inspiration for your next sales or investor presentation? Look to your nightly newscast or digital ads for great ideas. The information is clear and concise and everything you see can be re-created in PowerPoint.