Build, Grow and Maintain your Brand with Screech

Build, Grow and Maintain Your Brand

Start-ups have great ideas but not always the resources. Getting yourself noticed with limited resources, isn’t always easy. Screech Marketing wants to help you get going. We have a team of marketing professionals who will work with you to develop your brand and get you heard! From the ground - up we can jump in anywhere along the build and move things forward. Our team of seasoned designers build brand cohesiveness from logo to website through presentations and leave behind pieces for sales.

Once you've built your brand, the next step is to grow it. From social media networking and digital campaigns to conferences and sponsored events, growing your brand takes having a presence. Your channels depend on your customer and their habits. Understanding your demographic and showing up where they hang out keeps you top of mind, and that's where you want to be when its time to buy.

Settled into your growth and looking to maintain.

Logo

Every company needs a logo. Simple or complex, it is the first step to building your brand. Designs evolve, trends and styles change, the same can be said for logos. Key components to consider include: image, font and color. Detailed images are difficult to scale. Serif heavy texts are hard to read. Complicated color will complicate your life.

An image that is very detailed might not reproduce well when scaled. Removing unnecessary detail will allow for easier use across print backgrounds and digital platforms. Keep in mind, a simple image is simpler to process.

In the world of fonts, there is Serif and Sans Serif. Serif fonts, like New Times Roman, have a small line (serif) attached to the end of the stroke. These fonts are traditionally harder to read. A Sans Serif font (Sans, meaning without), like Ariel, is easier to read. The font in your logo can be independent of fonts used in your branded text, however more times than not, you will pull the font from your brand, to use as a font throughout your marketing. This should be considered when building your logo.

Complicated color will complicate your life. You may not see this initially, but you will as you grow and start producing more and more material. Single color is easier to print, and less expensive when you print promotional items for trade shows or conferences and leave behinds. Full color or four color is more expensive, and when you don’t have that option, you end up printing single color anyway. Not all full color translates to single color well, and if it doesn’t, you won’t be happy. Most start-ups do not have the budget of Microsoft or eBay, so don’t look like a wanabe.

Business Cards

Even in today’s digital world, you still need a printed business card for meetings and networking. Your card can be traditional in look and feel, or contemporary, utilizing die cuts. Either way, it’s a necessary piece in building your brand. Ready to go beyond print? Add yourself as a contact in your phone. Include your email, website and social media links. When the opportunity presents itself,it’s an easy way to share all your contact information, and grab someone’s cell number for future correspondence.

Websites

Your website is your biggest digital marketing effort. It’s an overview of your company and your product/services. If you have a company, you should have a website. From simple to complex and anywhere in between, website designs keep progressing, so you need to progress with the times. What was new five years ago, looks dull and boring today. Update your website regularly with company highlights, new product announcements, and customer testimonials.

Diversified Sales Solutions, Inc. Website

Slide Decks

A Slide Deck is what use to be called a Presentation. A presentation contains slides, hence slide deck. Start-ups looking for money need a Pitch Deck to outline their product, market, business model, competition, team and financials. Launching a platform? Us a slide deck to gauge interest in pre-demo meetings. Are you in a service industry? Use a slide deck to highlight your uniqueness, introduce team members, and outline your offering. Slide decks can transition manually or be automated to run continuously. You can even add video. From Simple to flashy, your options are endless.

Printed Material

Print is not dead. It’s very much alive. Whether it’s a leave behind piece for your sales team, something to hand out at a tradeshow, or a coupon for your customers, printed collateral will help you build your brand. Print in smaller quantities to keep your material fresh and content relevant. Experiment with different sizes and shapes to differentiate yourself from your competitor.

Social Media Channels

To successfully build your social media presence, you need to first identify where your potential clients hang out. Once you identify the best channels to reach your prospects, you need to create a company page. Build your profiles using branded images and concise descriptions. Engage your audience by sharing useful and valuable content. Interact with your followers and anyone who mentions you.

Video – Intro or Product Highlight

The average attention span is about 8 seconds. That doesn’t mean you need to say everything you want in 8 seconds. It means you need to grab someone attention in the first 8 seconds, if you want them to continue to be interested. When it comes to video, 8 seconds is stretched to about 60-80 seconds. Use video to introduce your product or highlight your services.

Create training videos for vendors/staff.

Digital Campaigns

Email platforms offer a centralized location to build and manage campaigns. They also keep you compliant with CAN-SPAM laws. Integrate with your CRM and manage customer relationships, improve communication, and connect with leads. Connect to your store, and capture order information and automate follow-ups.

Now that you know what you need, it’s time to build your brand.
Partner with a small business marketing company to design and execute your plan. Integrate with a CRM to track results and measure your Return on Investment.

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